Sacramento Kings
Role:
UX Researcher
UI Designer
Year:
2023
Teams:
Banter + Wit
Sacramento Kings Internal Team
Project Description
Full Case Study
Worked with the Sacramento Kings to design a new e-commerce website and revamp their operational emails for a more cohesive, fan-focused experience. Focused on aligning digital touchpoints with the team’s refreshed brand identity.
Problem:
The Sacramento Kings wanted to break away from the generic Fanatics model and create a branded e-commerce experience that felt more personal to fans. Their existing operational emails didn’t reflect the team’s updated voice or visual identity.
Solution:
Designed a custom e-commerce platform and redesigned transactional emails to match the site’s tone and visuals. The result was a seamless, branded experience that strengthened the team’s direct connection with fans.
Project Description
Full Case Study
Worked with the Sacramento Kings to design a new e-commerce website and revamp their operational emails for a more cohesive, fan-focused experience. Focused on aligning digital touchpoints with the team’s refreshed brand identity.
Problem:
The Sacramento Kings wanted to break away from the generic Fanatics model and create a branded e-commerce experience that felt more personal to fans. Their existing operational emails didn’t reflect the team’s updated voice or visual identity.
Solution:
Designed a custom e-commerce platform and redesigned transactional emails to match the site’s tone and visuals. The result was a seamless, branded experience that strengthened the team’s direct connection with fans.
Project Description
Full Case Study
Worked with the Sacramento Kings to design a new e-commerce website and revamp their operational emails for a more cohesive, fan-focused experience. Focused on aligning digital touchpoints with the team’s refreshed brand identity.
Problem:
The Sacramento Kings wanted to break away from the generic Fanatics model and create a branded e-commerce experience that felt more personal to fans. Their existing operational emails didn’t reflect the team’s updated voice or visual identity.
Solution:
Designed a custom e-commerce platform and redesigned transactional emails to match the site’s tone and visuals. The result was a seamless, branded experience that strengthened the team’s direct connection with fans.
Project Description
Full Case Study
Worked with the Sacramento Kings to design a new e-commerce website and revamp their operational emails for a more cohesive, fan-focused experience. Focused on aligning digital touchpoints with the team’s refreshed brand identity.
Problem:
The Sacramento Kings wanted to break away from the generic Fanatics model and create a branded e-commerce experience that felt more personal to fans. Their existing operational emails didn’t reflect the team’s updated voice or visual identity.
Solution:
Designed a custom e-commerce platform and redesigned transactional emails to match the site’s tone and visuals. The result was a seamless, branded experience that strengthened the team’s direct connection with fans.
Increase in sale for the Sacramento Kings'
e-commerce team store
Average users per month on the Sacramento Kings
e-commerce Storefront
Average users per month on the Sacramento Kings
e-commerce Storefront
Average users per month on the Sacramento Kings
e-commerce Storefront
Average users per month on the Sacramento Kings
e-commerce Storefront
Designs I developed for emails, still actively used today
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